Everyone knows service is the name of the game, so how do you judge one provider from another? Customer surveys suggest it comes down to four criteria: reliability, responsiveness, expertise, and empathy. This is not news to the County House Research team. These have been the watchwords for CHR since its founding. If you’re having problems, I want to hear about them. If you have questions, please ask. You can email or call me for information about our services, pricing, or coverage–or just to talk.
To reach me please call 215-717-7433, ext. 25 or email me at email@example.com.
Many industry colleagues have been in touch since the NAPBS Annual Conference to congratulate me and offer me words of encouragement, for which I am grateful. Over the past few weeks the County House Research team and I have been hard at work putting together a suite of exciting new tools to help our clients. In the meantime, if you need information about our services, pricing, or coverage, please call or email me. I am always happy to hear from you. To reach me please call 215-717-7433, ext. 25 or email me at firstname.lastname@example.org.
Courts and County House Research, Inc. offices will be closed Monday, May 29 for Memorial Day. We wish all our clients and colleagues a restful weekend. CHR offices will reopen on Tuesday, May 30 at their normal times.
Engagement is one of the most important aspects of social media and mail marketing. But how do you increase engagement in a marketing landscape where we are inundated with information? You get granular.
Every marketer understands that segmentation is important, but not everyone is gets how to get granular. The good news is that most electronic marketing tools make it easy to target segments. Here are some how-tos on getting granular with your marketing:
Orinna Weaver at Radius discusses 4 reasons why segmentation builds growth.
Stephen DeAngelis offer this long but worthwhile discussion of granular segmentation, which includes many great links.
Finally, Sherice Jacob offers a handy how-to on getting granular at the Kissmetrics blog.